Looking to use this on your campaign? Check out this setup guide
What is it?
The Invite Reward feature in ICS is a tool aimed at increasing both engagement and conversion rates in your referral marketing campaigns. Simply put, this feature allows you to offer a discount code to invitees who visit your site through an influencer's share link. The code is presented as a 'gift' from the influencer, making it unique to invitees and not available to other site visitors.
Including an Invite Reward is a straightforward way to add value to most ICS campaigns. By offering an immediate benefit to invitees, you encourage more purchases, motivate your influencers, and gather useful data upfront for future marketing efforts.
How does it work?
The Invite Reward is a natural extension of a prospective customer's journey when visiting your site through an ICS share link:
Benefits
An Invite Reward can improve your campaign's effectiveness in a lot of different ways:
Increased Conversions: Offering a tangible benefit right off the bat increases the likelihood that an invitee will make a purchase. This ultimately helps both your sales numbers and the influencer's progress towards their goal.
Influencer Motivation: Knowing that they can offer their friends an exclusive discount provides an added incentive for influencers to share their links more actively. This can lead to increased overall engagement with your campaign.
Customer Retention: Invitees who make a purchase using the discount are more likely to become repeat customers. This not only increases lifetime value but also adds another layer of effectiveness to your referral marketing strategy.
Early Data Capture: By requiring invitees to sign up for the referral program to claim their discount, you can collect valuable customer data early in the engagement process, even before they make a purchase. Capturing early data allows for more personalized marketing efforts down the line, from email campaigns to targeted promotions.
Reduced Abandonment Rates: The immediate discount can help to reduce cart abandonment rates. Knowing they have a discount on hand, invitees may be less likely to leave your site before completing a purchase.
Increased Shareability: The exclusive nature of the discount offer may encourage invitees to become influencers themselves, broadening your campaign's reach even further.