In the context of privacy and data, ICS represents a data processor, whereas your organization is the data controller. This means any data collected using ICS and its tools is owned by you and your organization, while ICS merely processes and stores that data on your behalf.
With modern data regulations like GDPR, it is required that you give your customers control over their data and, as the data controller, you are obligated to carry out requests or changes to customer data on their behalf.
There are a few common request types that need to be satisfied, and ICS has built tools to make this easy for clients to manage. All these requests can be satisfied by the Influencer Management tool in the ICS admin:
Requests to opt out
Under GDPR, an influencer has the right to, at any time, opt out and withdrawal any consent that was previously granted. This is referred to as the “Right the Object.”
In most cases, the influencer has the ability to do this via our self-guided unsubscribe flow for email, or by responding to texts with the appropriate stop code.
However in some cases where these methods aren’t pursued, an influencer might request this be done directly by you. This can be done from the Influencer Manager by clicking Edit near their consent options.
Requests to edit personal information
Under GDPR, an influencer has the right to request their personal information be updated. This is referred to as the “Right to rectification.” You can accomplish this request by freely updating an influencer’s basic PII (personally identifiable information) from the Influencer Manager, simply click Edit near their profile information to initiate the process.
Requests to remove influencer data
The “Right to be forgotten” describes the regulation guaranteeing your customer the authority to have their PII completely removed from the system. ICS supports this request by allowing influencers to be anonymized, removing any personally identifiable information from our databases. Keep in mind that once an influencer has been anonymized, the data is gone permanently and can’t be recovered by anyone.
To do this, navigate to the desired influencer and click Edit near their profile information. From there, click Remove Data to initiate the process.